SOMICE

MICE specialist for Kenya and Tanzania, backed by Somak Safaris LTD, a family-owned DMC established in 1968. Strong on-the-ground operations and extensive destination knowledge ensure reliable delivery and seamless project management.

Kenya and Tanzania provide exceptional settings for high-impact incentives and corporate events, combining iconic wildlife, spectacular landscapes and the Indian Ocean. Ideal destinations for programmes blending safari, beach, adventure and luxury.

Tailor-made incentives, team building, gala dinners and corporate events, with integrated management of safaris, beach stays, transportation, accommodation, activities and local suppliers – even across complex, multi-location programmes.

A dedicated MICE team, led by the Operations Manager and supported by a long-established network of trusted local partners. Italian-speaking assistance is available, with proven experience handling groups from 20 to over 150 guests.

Somice Safaris is the Corporate Events & Incentive brand of Somak Safaris LTD. It combines the resources and destination expertise of a DMC operating since 1968 with a dedicated approach to MICE. Offices in Nairobi, Mombasa and Arusha, supported by the London office, provide a strong operational platform for programmes combining safari, beach, activities and events under one coordinated management.

Beyond safari. Into the experience.

A safari can become much more than a journey: it can be the defining experience of an unforgettable incentive. Somice creates tailor-made programmes across Kenya and Tanzania, bringing together some of East Africa’s most iconic settings with group activities, exclusive experiences, memorable social occasions and beach extensions.

In-depth local knowledge and strong logistical expertise make the difference when programmes involve multiple locations and moving parts. From safari operations to accommodation, transfers, activities and events, each element is coordinated as part of one seamless project.

What we offer

Tailor-made incentives: distinctive programmes combining safari, beach, adventure and luxury

Corporate events: gala dinners, special events and memorable social occasions in unique settings

Team building: engaging group activities designed around the destination and programme objectives

End-to-end delivery: integrated management of accommodation, transportation, activities and local suppliers

Why work with Somice

Experience since 1968: the heritage and operational strength of Somak Safaris in East Africa

On-the-ground presence: offices in Nairobi, Mombasa and Arusha, supported by the London office

Dedicated MICE expertise: a project team of at least two professionals, scaled to requirements and led by the Operations Manager

Complex logistics made simple: proven ability to coordinate multi-location safari & beach programmes and groups from 20 to over 150 guests

Italian market support: Italian-speaking staff and assistance available when required

Destinations & inspiration

Kenya: iconic wildlife, national parks, spectacular landscapes and the Indian Ocean coast – ideal for combining safari and beach within one incentive

Tanzania: outstanding natural settings and safari experiences for adventurous, experiential and premium programmes

Safari & beach: contrasting experiences brought together in one journey, from wildlife and wilderness to the Indian Ocean

Luxury & adventure: exclusive experiences, outdoor activities and memorable social moments tailored to the profile of each group

Proven experience

Recent projects include a 135-guest incentive delivered in Kenya in 2026, combining safari and beach with fully integrated management of transportation, accommodation and ground services.

A strong example of Somice’s ability to handle complex itineraries and multiple operational components through one coordinated local team.

The HTMS advantage

HTMS gives the Italian MICE trade direct and privileged access to Somice Safaris, supporting agencies from the early stages of programme development and facilitating efficient coordination with the local team through to delivery.

Contact us to receive the full MICE profile or arrange a B2B meeting.