SAFARIS & TRAVEL

Authentic Africa, through specialists who live it every day

Safaris & Travel was founded on more than thirty years of experience dedicated exclusively to the African continent and is today one of the Italian companies most highly specialized in the promotion, commercial representation and development of tourism products across Africa.

Thanks to first-hand destination knowledge and long-standing relationships with DMCs, lodge operators, accommodation providers and local suppliers, Safaris & Travel supports the Italian travel trade in marketing some of the continent’s most extraordinary travel experiences.

The partnership with HTMS has created an integrated commercial platform combining African expertise, advanced marketing and business development tools, access to the MICE segment and a structured presence in the Italian market.

A NETWORK OF AFRICAN SPECIALISTS

KENZAN SAFARIS

Based in Arusha, Kenzan Safaris is a DMC exclusively specialized in Tanzania and is today considered one of the leading partners for the Italian market in the tailor-made safari segment. Thanks to a highly qualified local team and an in-depth knowledge of the destination, the company designs customized itineraries throughout Tanzania’s most iconic wildlife areas.

The portfolio includes private safaris, individual travel, small groups and an extensive program of guaranteed departures with Italian-speaking guides, a solution particularly appreciated by agencies wishing to offer Tanzania even without high passenger volumes.

A distinctive feature of the brand is its close integration with Kenzan Camps & Lodges, an exclusive collection of tented camps and boutique lodges located in Tanzania’s main safari areas and promoted separately within the HTMS portfolio.

The commercial partnership developed by Safaris & Travel and HTMS further strengthens the brand’s positioning in the Italian market, ensuring dedicated sales support and continuous engagement with the travel trade.

SOMAK SAFARIS & SOMICE

Founded in 1968 and headquartered in Nairobi, Somak Safaris is one of East Africa’s leading independent DMCs. With more than 300 professionals operating across Kenya and Tanzania, the company benefits from one of the region’s most extensive operational infrastructures.

Alongside its well-established leisure division specializing in safaris, luxury programs, FIT and groups, Somak has developed SOMICE, the business unit dedicated to Meetings, Incentives, Conferences and Events.

With dedicated teams, advanced logistical capabilities and extensive experience in managing corporate events and incentives, SOMICE has become one of East Africa’s leading MICE players, capable of delivering events of any scale across Kenya, Tanzania and Zanzibar.

SPEKE UGANDA HOLIDAYS

Headquartered in Kampala, Speke Uganda Holidays is part of the prestigious Speke Group of Hotels, one of Uganda’s leading hospitality groups. The company benefits from a well-established operational structure and a dedicated team specializing in the design and management of itineraries throughout Uganda and the Great Lakes region.

Its portfolio includes gorilla trekking, wildlife safaris, cultural experiences, tailor-made journeys and group programs, with particular attention paid to authenticity and destination enhancement.

Being part of a major local hotel group guarantees high quality standards, operational reliability and privileged access to the country’s main tourism services.

For the Italian market, Speke represents a highly specialized partner for promoting one of Africa’s most exclusive and fast-growing destinations.

ANBESSA TRAVEL

Based in Addis Ababa, Anbessa Travel is one of the leading DMCs in the Horn of Africa and has been operating since 2013 as a B2B specialist in tailor-made itineraries, luxury programs, cultural journeys and high-value experiential travel across Ethiopia and neighbouring destinations.

The company benefits from a solid operational infrastructure, its own transportation fleet and a multidisciplinary team experienced in both the leisure and corporate segments, including MICE programs and special interest travel.

Its portfolio includes cultural tours, wildlife experiences, birdwatching, photographic expeditions, trekking programs and tailor-made journeys throughout the Horn of Africa. Thanks to its extensive destination expertise, Anbessa is able to design multi-country itineraries across Ethiopia, Djibouti, Eritrea, Somaliland and Sudan.

A pioneer in sustainable tourism, Anbessa was the first Ethiopian DMC to obtain the internationally recognized Travelife certification, reflecting its strong commitment to responsible tourism, local community engagement and high environmental standards.

SUNDHURST TOURS & SAFARIS

With more than thirty years of experience in African tourism, Sundhurst Tours & Safaris specializes in tailor-made itineraries across numerous destinations in Southern and Eastern Africa.

Thanks to a consolidated network of local partners and extensive on-the-ground expertise, the company develops FIT programs, group travel, themed journeys and exclusive experiences designed for discerning travelers.

A strong consultative approach, operational flexibility and the ability to create highly personalized itineraries are among the brand’s key strengths.

For the Italian travel trade, Sundhurst represents a reliable and knowledgeable partner capable of transforming the complexity of Africa into high-quality, easily marketable travel products.

KEY COMMERCIAL STRENGTHS

More than 30 years of experience dedicated exclusively to Africa.
Carefully selected network of DMCs and local partners.
Strong specialization in the Italian B2B market.
Tailor-made solutions, groups, FIT and luxury travel.
Access to exclusive products and guaranteed departures.
Dedicated support for the MICE segment through the HTMS MICE HUB.
A consultative approach focused on creating authentic travel experiences.

WHAT WE OFFER

Safaris & Travel develops and promotes a wide range of products dedicated to the Italian travel trade, including individual and group safaris, luxury programs, gorilla trekking, experiential journeys, bush & beach combinations, cultural itineraries, special interest tours, guaranteed departures, incentive programs and corporate events.

Its extensive network of local partners makes it possible to create highly personalized experiences while maintaining high quality standards and a strong focus on authenticity.

WHY IT IS A STRATEGIC PARTNER

Safaris & Travel represents HTMS’s reference platform for the development of African business. The combination of Safaris & Travel’s specialist expertise across the continent and HTMS’s commercial, technological and marketing infrastructure enables the Italian market to benefit from an integrated platform capable of generating new business opportunities in both the leisure and MICE segments.

The partnership also significantly expands HTMS’s geographical coverage across Africa, further strengthening the company’s positioning on the continent.

AREAS & INSPIRATIONS

From the Great Migration in the Serengeti to Uganda’s mountain gorillas, from the historic highlands of Ethiopia to the deserts of the Horn of Africa, from the endless African savannahs to the landscapes of Southern Africa, Safaris & Travel offers experiences in some of the continent’s most iconic and authentic destinations.

Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Djibouti, Eritrea, Somaliland, Sudan, Zanzibar and many other African destinations are at the heart of a portfolio built around nature, culture, authenticity and high-quality hospitality.

HTMS ADDED VALUE

Through the partnership with HTMS, the partners represented by Safaris & Travel benefit from a comprehensive commercial platform including advanced CRM solutions, marketing automation, business development, administrative and contractual support, digital communication, participation in major industry trade shows and MICE business development through the HTMS MICE HUB.

This integrated model maximizes visibility in the Italian market, strengthens relationships with the travel trade and accelerates business development processes.