MOTIVATE CHINA

The Leading DMC for the Italian Market in China and Hong Kong

For more than 15 years, Motivate China has been represented by HTMS International and is today recognised as one of the most established DMCs for the Italian market in China and Hong Kong.

Historically focused on the MICE segment, the company has successfully managed incentive programmes, conferences, meetings and corporate events for some of Italy’s leading agencies, building a strong reputation for operational reliability, fast execution and the ability to handle even the most demanding projects.

Thanks to a well-established regional network and extensive destination expertise, Motivate China has also supported events and projects across other strategic Asian destinations where HTMS does not currently maintain a direct local representation.

Building on this experience, the company has recently expanded its services with a dedicated leisure division focused on cultural groups, tailor-made itineraries and guaranteed departure programmes for the Italian market, bringing the same operational standards and attention to detail typically associated with the MICE industry into the leisure travel sector.

Who They Are

Motivate China is a Destination Management Company specialising in incentive travel, meetings, conferences, corporate events and bespoke itineraries throughout China and Hong Kong.

The company is recognised for its strong operational management, responsiveness, direct control over local services and extensive experience in handling complex logistics for groups of all sizes.

Its consultative approach, combined with deep cultural and operational knowledge of the destination, allows the team to create highly customised programmes while consistently maintaining high quality standards and strong commercial competitiveness.

What They Do

Motivate China has long been active in the international MICE sector, designing and operating incentive programmes, corporate events, conventions, roadshows, product launches and meetings for groups of every scale.

Alongside its established MICE operations, the company has developed a dedicated leisure division specialising in closed groups, cultural itineraries and guaranteed departure programmes tailored specifically for the Italian market.

The expertise gained through years of MICE operations allows the company to apply more structured procedures, greater attention to detail, faster response times and highly competitive local contracting conditions to the leisure segment as well.

Its portfolio includes classic touring programmes, experiential journeys, cultural itineraries, nature extensions and tailor-made travel experiences designed around the specific needs of each client.

Why Choose Motivate China

• Over 15 years of experience working with the Italian market through HTMS
• One of the most established DMCs for China and Hong Kong within the Italian MICE industry
• Extensive expertise in incentives, meetings, conferences and corporate events
• MICE operational standards successfully applied to the leisure travel segment
• Dedicated division for cultural groups and guaranteed departure programmes for Italy
• Strong local negotiation power and direct quality control over services
• Highly specialised local team supported by Italian-speaking commercial assistance
• Reliable, solution-oriented and fast-reacting operational approach

The Added Value of HTMS

The partnership between HTMS International and Motivate China gives Italian travel professionals access to a highly qualified local partner through an Italian commercial interface that fully understands the destination, the product and the operational expectations of the Italian trade market.

This allows agencies to work with greater speed, clarity and confidence, relying both on the local operational expertise of Motivate China and on the commercial and consultancy support provided by HTMS throughout every stage of project development.

The leisure division, supported by dedicated Italian-speaking staff, is commercially coordinated by the HTMS team through Elisa and Diego, while our MICE Expert Elisabetta acts as the dedicated interface for corporate events and incentive projects.