About Us
HTMS – Hospitality & Travel Marketing Solutions is a commercial representation company that for more than 35 years has been connecting international destinations, hotels, and DMCs with the Italian travel trade.
We are not an agency and we are not a distribution channel: our role is strategic. We act as partners, building long-lasting and profitable relationships between those who deliver tourism services and those who bring them to the final traveler – tour operators, travel agencies, distribution networks, travel designers, and MICE agencies.
Our strength lies in a dual expertise: a deep knowledge of the tourism and hospitality supply chain combined with direct experience of the destinations we represent. This allows us to speak the same language as the trade while presenting each product with authenticity and first-hand insight.
Founded in Milan in 1988, HTMS was the first company to introduce the outsourced sales model to the tourism industry, a method already successfully applied in aviation. This forward-looking intuition created a unique approach, still recognized in the market today, and has guided our steady growth over the years.
Our story has also been told in the monograph “Trenta – 1988-2018”, which retraces the key milestones of our first three decades and has become part of the collective memory of the industry. The book, elegantly published in print and also available online, is available both in Italian and English.
Today, HTMS is not just a bridge between supply and demand, but a true multiplier of opportunities for those who believe in tourism as a driver of growth and meaningful connections.
Write us