H.T.M.S. Hospitality & Travel Marketing Solutions was founded in 1988 in Milan by Gianni Martino, soon joined by Marco Innocenti. Both with a wide experience in marketing and tourism the two entrepreneurs introduced in Italy a new business concept giving to hotels and hotel chains the possibility of fully outsourcing their sales & marketing activity in the country.
In 1993 the subsidiary company H.T.M.S. Scandinavia was established in Stockholm to take the company’s G.S.A. (General Sales Agency) concept in Scandinavia, Finland and in the Baltics. Under the guidance and experience of Paul Murcia, the company rose to become the leader in its area, doubling the success of the Italian mother company.
The growth of HTMS continued in Italy through the acquisition of some travel agencies that allowed it to have an absolutely privileged point of view on the industry and to provide its customers and represented a deep capacity for investigation of their competitive arena.With the foundation in 1999 of the Preferred-DMC division dedicated to provide representation and sales services to leading inbound operators and destination management companies H.T.M.S. International consolidated its position of leading G.S.A. in Northern and Southern and released a growth plan to expand in Europe and worldwide.
Following the opening of the Preferred-DMC division, the increased attention paid to the international tourism buyers’ market, leaded H.T.M.S. to the release of the pre-post sales “Beyond Sales Program” that gave the group an unrivalled knowledge and control on the MICE and F.I.T. top buyers around the World.
The new millennium began with the arrival in the company of Emanuele Nasti and with the release of a further international expansion plan, whose goal is the creation, through its own offices and through the activation of a network of partners, of a Global GSA that can provide services of Sales & Marketing on a global scale.
With the establishment of the Moscow based H.T.M.S. Eastern Europe, the Group become a truly international organization, and its immediate success has only confirmed the ambitions of the Management that further extended the network through licencing agreements signed with prestigious companies such as T.M.I. Prague (HTMS Central Eastern Europe) and ProAir (HTMS Germany).
The continuous evolution of the market, precisely read and interpreted with great anticipation, produce a series of upgrades and adaptations to the methodological approach that HTMS has always paid to his Sales activity, which is tested by the holding company in Italy, and then progressively released to the Subsidiaries for the benefit of their constituents. Among these are certainly highlights the Quality Management program that has contributed to a more effective positioning of customers HTMS on Target Markets and the loyalty program Your Key to the World! (currently used only in Italy).
Since 2008 in Italy was launched an innovative event concept which is immediately transformed into a major event for all customers of HTMS ITALY: the Get the Key!
Since 2009, another line of business has been opened through the promotion of National and Regional Tourist Boards. The natural propensity of HTMS to the sale itself, is more and more appreciated by the entities with public participation that realize immediately the extraordinary accuracy of these actions, which produce results that are often much more measurable than traditional advertising campaigns.
Now the management aims its efforts to open new offices in the Americas, China and India as well as to consolidate the network of partners through licensing agreements.
As a proof of his extraordinary penetration in the international market demand for tourist services, HTMS is a partner of the world's leading organizers of trade fairs and industry events: IMEX and REED TRAVEL EXHIBITION gave it the delicate task to select and manage the Hosted Buyers Programs of their most important events, from Frankfurt to Las Vegas, from Barcelona to Dubai. HTMS is also a partner of IGTM2014 that helped bring in Como.
No one better than the represented clients can explain the reason of the success of H.T.M.S. International.